Hundreds of years ago, our elders used to do business peacefully and with modest profit. They also rendered service in the same spirit. Today, however, the definition of business has changed — a change no one could have foreseen. Everyone is running after money ruthlessly, and there is no longer any friendly competition in business. Many problems have arisen, such as labour disputes, hooliganism, red tape, and power cuts. Numerous shopping malls have sprung up to attract ordinary consumers. The main principle of business should be to keep one's word and guarantee satisfaction to customers.
The owner of the shop or a salesman should sit in the office or shop facing north or east. Sitting facing south or west causes problems and leads to loss. In the case of a public market, south-facing shops are auspicious if there is another shop directly opposite them.
The northern direction brings good results in business, so we must pay attention to the northern portion, as it can help us earn more profit.
Many shopkeepers and businessmen have been found to face losses despite their hard work.
A business is well suited to a site if the road approaches from the south-east. A location facing a busy street gives good results for a shop, as people are drawn in by the street's focus.
A "Singhmukhi" shape is one where the width of an office or shop is greater at the front and narrower at the back. This kind of shape is beneficial and auspicious for commercial business.
Digging a bore-well or constructing a water tank on the south side is not suitable. It can ruin the owner and cause a shortage of cash flow. The marketing department should be located in the north-western direction.
If you place a few idols or pictures of gods near the mirror, it will bring improved financial fortune. Creating a fountain in the north-eastern part of the office is good. Keeping an aquarium with nine gold-coloured fish and one black fish on the north-eastern side of the office premises is beneficial for business.
The main door of a shop should not be sloped, as this reduces the chance of profit. A holy symbol should be displayed on the shop's wall. The cash counter should be placed on the north side, and the cash box should never be left empty.
The shop's floor must be kept neat, clean, and attractive in appearance. Placing idols of Lord Ganesha and Goddess Lakshmi on the right-hand side or in the north-eastern corner is auspicious.
Heavy items should be kept in the south-western part of the shop. It is considered auspicious to keep the north-eastern side empty. Any obstacle in front of the shop is inauspicious, as it creates trouble in business, so such obstacles should be avoided.
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